Draft wine trade where to start. How to start a liquor store from scratch

At any holiday, anniversary, with a successful trade deal, the birth of a baby and, of course, at New Year a bottle of champagne opens. Effervescent foam, playful bubbles running in paths from the bottom to the edge of the glass, gentle play of color attract the eye, demanding to appreciate the taste and delicate aroma of sparkling wine. He is sometimes called "ladies' drink", he is rapidly dizzy and just as quickly retreats. In the historical context, this is a relatively young drink, but it has already firmly entered the traditional wine list and is in steady demand among consumers.

Manufacturing and packaging

It is hard to imagine that if it were not for the curiosity of the French monk Pierre Perignon and his penchant for experimentation, then champagne might not have appeared. He regretted the wine, which for some reason fermented again. The resulting result seemed interesting, and the study was continued for the next year. Empirically, it turned out that it is possible to bring the drink to the desired condition only in an airtight container. The gas pressure is such that it was necessary to create special thick-walled bottles with a reinforced bottom. Seal steel curly cork, reinforced with a metal mesh.

Real champagne is rarely on sale and is very expensive. This can only be called a wine made from 2 grape varieties: Chardonnay and Pinot Noir, made by secondary fermentation in the Champagne province. The rest are called sparkling wines. To reduce the price, a system of artificial enrichment of raw materials with carbon dioxide in special tanks was developed. Then the finished product is bottled.

The storage and sale of sparkling wines is carried out in bottles of 0.75 liters, this volume is enough to fill 6 - 8 glasses. Domestic manufacturers place 12 bottles in a box, divided into separate sections. Foreign companies prefer containers for 6 bottles.

Classification

It is produced according to quality, sugar level, color, aging, capacity.

1. The most expensive kind is vintage champagne. It is like a thoroughbred horse, which the specialist recognizes with his eyes closed. Possesses unique taste and a rich bouquet, appears every few years, is subject to strict accounting, is very expensive. Non-vintage varieties allow mixing of several varieties of grapes, the harvest of the last 2 - 3 years is used.
2. The sugar level allows sparkling wines to be divided into brut, dry, semi-dry, semi-sweet and sweet.
3. The difference in color suggests white, red, rose wine.
4. According to the fermentation period, sparkling wine is considered mature for at least 9 months, collection - more than 3 years. This indicator significantly affects the price and class of the drink.
5. The most common capacity is 0.75 liters. Foreign companies have bottles of 1.5, 3, 4.5 liters and then up to 30 from the manufacturer Drappier.

Manufacturers and suppliers

Russian sparkling wines are the most popular among buyers. Good quality and affordable price become the optimal ratio for consumers. Products of such countries - manufacturers as:

• Italy;
• Africa;
• Spain;
• France;
• Germany.

Due to the small volumes and high cost products, France has long yielded primacy to other countries.

Among Russian manufacturers, the following stand out:

• "Abrau - Dyurso" Krasnodar Territory;
• "Sparkling wines" St. Petersburg;
• "Moscow Factory of Sparkling Wines";
• "Kuban - wine";
• "Tsimlyansk wines";
• Rostov Combine;
• "New light" Crimea;

Rusimport is considered to be the largest supplier of champagne. alcoholic beverages over 24 years.

Champagne market

In recent years, there has been a gradual development and increase in demand for sparkling wines. The incorporation of Crimea into Russia opened up new opportunities for the production and sale of champagne. The domestic consumer prefers Russian brands, the ratio to imports in percentage terms is about 85 to 15.

Champagne from Spain, Italy and Germany is popular among foreign products. French brands are represented in the elite alcohol sector, as their prices are very high. Nevertheless, there is demand, and for the sake of a variety of assortments, they can be put up for sale, especially before the New Year and at the beginning of March.

The peak of sales is in December, a slight increase in sales starts from the last days of February, gradually subsiding at the end of March. During the year, there are minor fluctuations that do not affect the overall performance.

Basic laws of storage and sale of champagne

First of all, it must be remembered that champagne does not belong to low-alcohol products, therefore the following restrictions apply to it:

• it is prohibited to sell in non-stationary points, shops with a trading area of ​​less than 50 square meters, not far from educational, sports, religious institutions;
• there is a restriction on the age and time of sale;
• license required.

Sale is possible in convenience stores, supermarkets, specialized wine shops.

Storage conditions involve placing the goods in a warehouse with a constant temperature and humidity. Freezing and excessive overheating are not allowed.

Assortment and display of champagne in a convenience store

Consumer demand is kept at the level of essential goods, so there is no point in filling the shelves with expensive luxury brands. Domestic types of sparkling wines will provide a much better turnover and stable profit. Particular attention is paid to the brands Imperial, Rossiyskoe, Sovetskoe, Tsimlyanskoe, Rostovskoe, Graf Le Golitsyn, Krymskoe, Zolotoy Standart. The main share of sales falls on semi-sweet and semi-dry species. brut and sweet champagne The line "Abrau - Dyurso" presents all types, it is the most complete among other manufacturers.

Layout is made in several rows, bottles are placed in an upright position. There are 3 types of layouts: by manufacturer, sweetness, color.

The main requirement is a shady side without direct sunlight.

Best product neighborhood:

• cheeses;
• sausages;
• fruits;
• sweets and chocolates.

Assortment and layout of champagne grocery supermarket

Attraction of customers in supermarkets is based on 2 pivotal points - constant assortment and regular appearance of new products. This maintains interest and ensures consistent attendance. Extensive retail space makes it possible to accommodate all categories of champagne, from expensive brands to the most popular types that are most in demand for their popularity and price level.

Layout is made by country - manufacturer, volume, quality, level of sweetness.

The most attractive shelf is the middle one, located at eye level. This is where the complete line is housed, from brut to sweet appearance, graded by manufacturer and sugar level. More expensive brands are placed higher, the lower shelves are given for goods with a low cost. For elite alcohol, a separate showcase is needed, located a little to the side, or diagonally. There is a moderate demand for Italian sparkling wines Asti, Spumante, Lambrusco. Spanish brands of wine houses Codorníu, Segura Viudas, German drinks Sekt are of interest. From the French collection, the sparkling wines Crémant, Limoux, Champagne deserve attention.

On the eve of the holidays, separate racks or baskets with champagne of medium and low price level, located near the checkout counter and in the center of the trading floor, bring good results. Semi-sweet varieties of "Rostovsky", "Soviet", "Russian" are suitable for this.

To expand the assortment, bottles of unconventional volume, for example, a double capacity of 1.5 liters, will be a good move. They are placed either in the general line, or are used in the design of festive showcases. At the end of November, the most prudent buyers are already beginning to look closely at the traditional bottle of champagne for the holiday, so you should pay increased attention to this product and give it a worthy place.

To be in a fashionable hotel with a stunning view from the window, what else can you dream of on your birthday. Is that about a bottle chilled champagne in bed... Such a crazy idea inspired Greg Williams to create his own business.

What started to

In general, the service of delivering champagne to customers is not very expensive, somewhere from forty to seventy pounds sterling. Party service will cost £ 200. And for this money, all guests will receive four bottles of champagne, a bouquet of flowers with a congratulatory letter and chocolate.

So, after celebrating his 30th birthday in Las Vegas, the city of entertainment, as well as an eternal holiday, Greg was so inspired the business idea of ​​delivering chilled champagne to your room that he started organizing his own business immediately upon arrival home, namely in Billeric. He quit his job as an accountant at a well-known Ford company and, together with a friend named Gavin Cooper, started a company to deliver cold Champagne Waiter.

Their clients were simply delighted when, opening the door, they saw a waiter with excellent champagne. The Champagne Waiter company offers its unusual services, as a rule, to the well-to-do residents of Billerica, Shenfield, Brentwood and Hatton, who are interested in something unusual and special.

Friends themselves are big fans of such a sparkling drink and are very well versed in its varieties, as well as the "intricacies of drinking". Friends participate in all tastings that wine companies hold. They conduct such tastings themselves, trying completely new varieties of champagne also at lunch. Very soon the stage of their business development will come when friends will be able to offer their customers all the variety of this drink. However, while the tastes of the friends do not quite coincide. So Greg Williams prefers Veuve Clicquot more, while his friend Gavin Cooper prefers Dom Perignon.

Wake up in a fashionable Las Vegas hotel overlooking the famous Strip, what else you can dream of on your birthday. About a bottle of cold champagne in bed! This crazy thought inspired Greg Williams ( Greg williams) to create your own business.

After celebrating his 30th birthday in the city of entertainment and eternal party in Las Vegas, Greg was so inspired by the business idea of ​​delivering champagne to the room that he started organizing his own business immediately after arriving home in Billeric. After leaving his job as an accountant at Ford, Greg, along with his friend Gavin Cooper ( Gavin cooper) organized a Champagne Waiter delivery company.

“Our customers were thrilled when they saw a champagne waiter at their door. Despite the economic crisis, our business is booming. People love to give gifts, especially unusual, unique gifts, ”- say new entrepreneurs. The fact is that the Champagne Waiter company offers its unusual services to the wealthy residents of Billerica, Brentwood, Shenfield and Hatton who are interested in something unusual, special. “Delivery of cold champagne to the doorstep on your birthday is what you need,” friends are sure.

The friends themselves are big fans of the sparkling drink and are well versed in its many varieties and "subtleties of drinking". They participate in all tastings held by wine companies. They conduct such tastings themselves, trying new varieties of champagne at lunch. “The stage of our business development will soon come when we will be able to offer our customers all the variety of this drink,” say the friends. In the meantime, the tastes of friends do not coincide - Greg Williams prefers Veuve Clicquot, and his friend Gavin Cooper prefers Dom Perignon. But both would be perfectly happy to have a bottle of cold sparkling champagne of any brand in their bed.

By the way, the service of home delivery of champagne is not very expensive for customers - from 40 to 75 pounds, depending on the set of gifts (chocolate, flowers, etc.). Serving the party costs £ 200. For this money, guests will receive 4 bottles of champagne, chocolate and a bouquet of flowers with a greeting card.

No matter how hackneyed it may sound, the main trend of modern business is creativity. And this phenomenon is based not on the ability to “give out something like that”, but on the ability to ask, the ability to ask questions.

The main advantage of the wine shop is that high-quality unsold goods do not lose value every year, but only become more expensive. Some drinks each subsequent year increase their price by a multiple, while they usually do not have an expiration date.

A wine-focused store is not suitable for small towns and settlements. It is better to open a liquor store in them.

The right assortment of wine

Many entrepreneurs have no idea what wine to buy for the store. Of course, the more diverse, the more customers, but the assortment of the wine store should be correctly selected, and not purchased at random.

It is desirable to display more than 100 types of wines on the shop window different varieties and manufacturers. Matches with opponents should be no more than 25%. Wine products must be of high quality and from good producers, so that connoisseurs of drinks become your constant customers. Ranking magazines such as Wine Spectator, Winemag, Robert Parker, Guiapenin, Jeremy Oliver, and the Vivino service, where anyone can leave a review about wine, can be the best sources for finding good wine and other alcoholic beverages for wine shops. and rate him, etc. The most interesting thing is that according to these ratings, good wine can be inexpensive. For example, the cheapest of the rated ones that we managed to find costs around 400 rubles. But, of course, you should not be guided by wine ratings alone, since there are wines, for example, Abkhaz and Georgian, Bosco, Cahors, etc., which usually do not have ratings, but at the same time are very popular among the population. Their popularity can also be checked over the Internet by using services such as Google Trends and Yandex.Wordstat.

An example from Google Trends for “kinzmarauli wine”:

Directly for the sale of very expensive wine, a highly qualified specialist is needed. He should be able to answer all questions and help visitors make a choice. Other boutiques send their staff to special courses. In an ordinary liquor store, such a master is not required. If you are located in a residential area, it is advisable to focus on cheap wines, and if next to - on elite "fuel". The assortment is made up depending on the clients. Before the holidays, the demand for liqueurs and champagne is growing. Purchase products from reliable suppliers, otherwise a negligent contractor may slip in the goods Bad quality, which will affect the prestige of the liquor store.

Don't forget about related products! Additional money will be brought by the sale of glasses, corkscrews, decanters, as well as other alcoholic products, but in a much smaller assortment. Some of these shops also sell caviar snacks and, of course, also in small quantities.

Premises for a liquor store

The number of sales in most cases depends on the selected premises. It is better to choose a crowded place (city center, sleeping area). The total area of ​​the retail facility and warehouse must be at least 50 m². For rural areas from 25 m². Organizations engaged in the retail sale of alcoholic beverages in urban settlements must have for such purposes in ownership, economic management, operational management or lease, the term of which is determined by the contract and is one year or more.

It is possible to sell wine, but in the Russian Federation, distance selling in alcohol is still prohibited, therefore, legal online stores work on pre-order.

An example to look up to on the Internet is the Winestyle.ru online store. The specialty of this liquor store is the use of drink ratings obtained from various experts and wine magazines listed above. Moreover, most of their products are necessarily checked by tasting.

Staff

Required personnel:

• the seller, and preferably 2 to replace each other;
• accountant;
• manager (you can be it).
• security guard;
• cleaning woman.

There are often no problems with finding employee data. But the number of regular customers in most cases is determined by the hired sales consultants. They must be able to take into account the taste of the buyer and provide a suitable wine.

Shop equipment

For the preservation and presentation of wines, specific equipment is required. In addition, the visitor room needs to create an appropriate shopping atmosphere. To equip a liquor store, you must have:

• counters;
• racks;
• demonstration stands;
• refrigerators or climatic equipment.

This equipment can be made by yourself or ordered. Unique furniture will create a special atmosphere. Some businessmen are additionally interested in how to open a draft wine grocery. In this case, it is necessary to purchase the appropriate equipment:

• refrigerators for storage;
• storage barrels;
• barrels with dispensers and taps;
• container for spillage.

Registration process + costs

To open a wine cellar you need a license, and this is in all civilized countries... In Russia, it can be obtained from the Ministry of the Consumer Market. It will be necessary. You also need to issue a sanitary and epidemiological conclusion, pay a state fee and submit an application for official registration. And if you don't want to waste your time, then make an agreement with the specialists - they will arrange everything you need in the shortest possible time.

Calculate the costs before designing your liquor store. This project requires a large investment. Most of it will be spent on goods. The assortment requires about 1 million rubles. Rent of premises - from 45 thousand rubles per month, company registration - 4000 state duty + authorized capital in the amount of:

• For Moscow and Novosibirsk - 1 million rubles.
• For St. Petersburg, Nizhny Novgorod and the Moscow region - 500 thousand rubles.
• For Samara - 300 thousand rubles.
• For Yekaterinburg - 250 thousand rubles.
• For other cities - 50 thousand rubles.

You will also need small expenses for permits from the SES and the Fire Inspectorate. The license itself is 65 thousand rubles for each validity period. The retail space must be owned or leased for at least 1 year, and also meet the requirements of the location of paragraph 2, article 16, Federal Law 171-FZ on the turnover of alcoholic beverages.

More money is needed to repair the hall and purchase equipment, staff salaries, utility bills, taxes.

Starter video: How I opened it wine shop Evgeny Chichvarkin.

Also on YouTube there are other videos with him about this business.

Everyone knows that alcoholic beverages are in high demand. If you build your business on the sale of alcohol, you can make good profits and quickly return the money invested in the business. You will learn how to open a liquor store in this article.

Activity registration

Establishing such a business is not easy, since a license is required to trade in alcoholic beverages. It is issued by the regional Ministry of the Consumer Market, but only to organizations, so it will not work as an individual entrepreneur. You will have to open an LLC. In addition, you need to obtain a trade permit from the sanitary and epidemiological supervision.

Pay the state fee and submit documents for official registration to the relevant authorities. In order not to waste your time, standing in queues, you can turn to specialists for help. They will issue all the necessary permits in a short time so that you can quickly start your business.

Premises for a shop

If you decide to open a wine boutique or, first of all, you should choose a suitable room for it. The volume of sales largely depends on this. It is desirable that it be located in a crowded place, for example, in the center or in a densely populated residential area. You can also open an online wine store. In this case, you can significantly save on renting premises. Online trading is very popular. Thanks to this, you can quickly return your investment.

The area of ​​a wine store should not be less than 52 sq. meters. We are talking about a sales area with storage facilities.

If we are talking specifically about the wine business, you need to worry about special storage conditions for products. To protect the wine from cold, heat and light, it is necessary to equip a separate room, the so-called wine cellar.

Range

Some aspiring entrepreneurs are wondering where to start wine business? After you choose a room, you should start forming an assortment. The wider it is, the more clients you will have.

The showcase should have more than two hundred names of wines from different manufacturers. Do not copy the assortment from competitors. Matches should not exceed 30%. In addition, one should keep the brand, that is, sell exclusively high-quality products from the best manufacturers. Lovers of noble refined drinks will surely appreciate this. They will soon become your regular customers.

Schematic: wine production

To sell expensive wine, you need to hire an experienced specialist. He will be able to answer all the questions of buyers and help them make a choice. Some high-end boutiques send their employees to sommelier courses. In a regular liquor store, such a specialist is not needed.

If your retail outlet is located in a residential area, you should focus on inexpensive quality wines. Elite alcohol should be sold in a store located near a hotel, train station or some prestigious institution. The assortment is formed depending on the contingent of buyers. Before big holidays, such as New Year or March 8, the range of champagne and liqueurs should be expanded.

Purchase goods only from trusted suppliers. Unscrupulous firms can delay deliveries or offer poor quality goods, which negatively affects the profit and authority of the store.

Wine production

Homemade wine is always in high demand as it does not contain stabilizers or preservatives. If you start making wine at home, you can make good money on it. Such products always sell well, so there will be more than enough buyers.

In Western countries, in particular in Spain, home winemaking supported at the state level, so many entrepreneurs are engaged in this business. Unfortunately, things are not so optimistic in our country. The fact is that the production of wine at home can be equated with moonshine and fined a large sum. Therefore, before starting this business, you need to obtain all licenses and permits.

Family recipe wine making

It is possible to establish wine production as a business on traditional technology, or according to the old family recipe, which is passed down from generation to generation. Finished products best sold in local markets. It is most profitable to sell homemade wine of its own production in resort towns. People who come on vacation are happy to buy alcoholic beverages made from natural products.

Staff

When hiring sales consultants to work in a wine store, you should remember that the number of regular customers largely depends on them. Usually people go to wine boutiques purposefully. They want to purchase a drink that is appropriate for a particular occasion. A qualified sales assistant must take into account the taste preferences of the client and select the appropriate wine for him. There are usually no problems with recruiting the rest of the staff.

You need to hire:

• Manager;
• Accountant;
• Two sellers;
• Two guards;
• Loader;
• The cleaning lady.

Shop equipment

For the demonstration and storage of wines, it is necessary to purchase special equipment. In addition, a special interior must be created in the room, stimulating visitors to buy.

To equip a liquor store you will need:

• Counters;
• Shelves;
• Demonstration stands.

Wine trading equipment can be made to order. This will help you create an extraordinary personalized atmosphere. It is also possible to purchase special wine cabinets with temperature control options.

Some entrepreneurs are interested in how to open a liquor store on tap. In this case, you will have to purchase special equipment:

• Refrigerators for storing goods;
• Barrels with dispensers and taps;
• Spill container.

In such an establishment, several tables and chairs should be placed for visitors.

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Costs

When drawing up a business plan for a liquor store, first of all, calculate all the costs. This is a fairly expensive project, in which you will have to invest a decent amount. Its main part will be spent on paperwork and purchase of goods. To form the assortment, you will have to spend at least 1 million rubles. Renting the premises will cost 15–20 thousand rubles (depending on the place of residence and area, the state of the premises).

The cost of registering a company will cost 15 thousand. But the costs don't end there. The license is issued on condition that the authorized capital of the company is at least 1 million rubles. The document itself costs 70 thousand rubles. It is issued by the regional Ministry of the Consumer Market.

In addition, the money will be needed to purchase equipment for a liquor store and renovate the premises. Don't forget to calculate your monthly expenses - employee salaries, utility bills, taxes. As a result, the project costs about 3 million rubles.

It should be noted that the profitability of the wine business is quite high. It pays off in literally one year, if successful.

Summing up

Before starting a wine business, try to objectively assess your capabilities. If you have a large start-up capital on hand and are ready to invest it in, feel free to get to work. The wine shop is a promising and highly profitable business line that is suitable for both experienced and aspiring entrepreneurs. We wish you inspiration and success in all your endeavors.