Mono fast food baked potatoes. How to open a fast food outlet with a Crumb Potato Franchise? Additional inventory and equipment

A fast food franchise is the business of choice for many entrepreneurs. This is because the sphere Catering occupies a leading position in the Russian market of services, and running a franchise business is much easier than starting a business from scratch. If you are also thinking about this, then pay attention to the "Potato Crumb".

The idea to open the company appeared in 1997. Then Andrey Kononchuk and Vitaliy Naumenko, who had previously been selling foreign clothes, decided to open the Kroshka Kartoshka auto cafe.

Why potatoes? The idea was based on turkish dish, which is a stuffed potato. It was this dish that was included in the menu of the network popular today. The peculiarity of "Kroshka Kartoshka" was that the dish took into account the wishes of the client. He himself chose the filling for the potatoes.

The first auto cafe appeared in 1998. On the opening day, the revenue was so small that the amount received was not enough even for the purchase of a new batch of products.

Kononchuk and Naumenko spent all the money on the project, they had nothing to pay the staff with. Therefore, for several months their wives worked as cooks-sellers. Later, even Kononchuk's mother-in-law, who prepared fillers in a rented apartment, began to help them.

Andrey and Vitaly did not waste time, they were engaged in the selection of high-quality potatoes in the markets, looking for reliable suppliers and rented vegetable stores.

This activity allowed entrepreneurs to launch a franchise already in 1999. Her first customers were friends of Andrey and Vitaly, who were selling clothes with them. The network began to expand gradually.

In 2001, Kroshka Kartoshka changed its format. The chain began to function at food courts in shopping centers and in the pavilion format. The menu has also changed. Salads, hot dishes, soups, desserts and drinks were added to it.

The opening of the first pavilion required large financial investments. In addition, now "Kroshka Kartoshka" competed with large companies. A McDonald's specialist who was hired by the entrepreneurs to increase sales helped to cope with the problems.

By 2003, the number of food court outlets had increased significantly. There are 15 of them, although two years ago there were only 3. Today, more than 300 cafes are located in several cities of Russia and Kiev.

Concept

"Kroshka Kartoshka" adheres to the principles healthy eating... For cooking, selected potatoes are used, the minimum weight of which is 300 g.

The company's management emphasizes that potatoes are not only tasty, but also healthy. After all, baked potatoes retain their properties that have a beneficial effect on the body.

Franchise card

Year of foundation of the network	1998
Year of launch of the franchise format	1999
Number of outlets	more than 300
Lump-sum payment	480,000 rubles
Royalty	6% of turnover
Advertising fee	1% of turnover per quarter
Required space	from 15 sq. m
Minimum start-up capital	1,500,000 rubles
Payback period of investment	30 months
Monthly net profit	50,000 rubles
The territory within which the points are distributed	Russia and Ukraine
Official site	www.kartoshka.com
Email	[email protected]

Crumb Potato franchise cost

The cost of the Crumble Potatoes franchise depends on the format of the establishment. There are the following types of outlets:

• Mini-unit

It is located on the food court and is a collapsible design. The minimum required area is 15 sq. m. In this case, a warehouse is required. Investments for opening a mini-unit will amount to about 1,500,000 rubles.

• Pavilion

This is a small cafe. It requires an area of ​​25 sq. m. A warehouse is also required. The amount required to open the pavilion is approximately 2,500,000 rubles.

• Food court cafe

To open, you must have at your disposal 50 sq. m, this is the minimum. The size of investments can reach 5,500,000 rubles.

To open a mini-unit, the costs will be as follows:

One-time costs		Recurring costs		Fixed costs
Expenditure item	Amount (rubles)	Expenditure item	Amount (rubles)	Expenditure item	Amount (rubles)
Lump-sum payment	480 000	Contributions to the advertising fund	5 000	Rent	40 000
Purchase and installation of equipment	400 000			Purchase of a batch of products and payroll costs	300 000
Signboard and room decoration	220 000			Royalty	30 000
Total	1 100 000	Total	5 000	Total	370 000

Requirements for the premises

Currently, "Kroshka Kartoshka" prefers to be located in food courts in shopping centers. The minimum area requirements for each format have been described above.

However, the pavilion format is also common. If you have chosen it, then give preference to places with high traffic. At the same time, the point of sale should be clearly visible from all sides. The pavilion should not be located in courtyards.

Features of the franchise

Different ingredients are offered to the customer to choose from

The franchisee buys the bulk of the products from the franchisor. In this case, the margin should not be more than 18%. There are several federal companies with which Kroshka Kartoshka cooperates. The franchisee interacts with them independently. Potatoes can be purchased from local growers. But it is important that it meets all the requirements of the company.

When obtaining a franchise, the company helps in drawing up a design project for the premises. In the future, the franchisee can ask for help at any stage of the business.

To buy a franchise is recommended. It is better to choose as a taxation system. The contract with "Kroshka Kartoshka" can be terminated without any problems. But at the same time, the franchisee should not use the technological processes that he learned about in the company for two years.

To clarify all the conditions for obtaining a franchise, you must call by phone. Also, on the official website, you can ask the management any questions of interest.

Staff

For the functioning of one outlet, two salesmen-chefs and a manager are needed.

"Kroshka Kartoshka" conducts a free training course for the director of the outlet and the manager. To do this, you need to come to Moscow. The training period for the director is 45 days, for the manager - 30 days.

Profit and profitability

The net profit in this business is about 50,000 rubles a month. It's not that big, but it's stable.

It will take an average of 2.5 - 3 years to return the investment. However, if the business develops quickly and successfully, then the size of the monthly profit will increase. As a result, the payback period of the initial capital will also decrease.

Advantages and disadvantages

Advantages:

• The franchisor helps both at the initial stage of creating a business and in the future;
• Some of the products can be purchased from local suppliers;
• Small start-up capital.

Disadvantages:

• Long payback period.

In today's economy, a fast food franchise is a good way to start your own business. When buying it, an entrepreneur can use a well-known familiar brand and all possible technologies associated with it, which are already included in the franchise package. That is, a businessman gets a promoted brand, in fact, a ready-made proven business that will make a profit.

Fast food establishments have become one of the most popular and relevant types of business in the modern world. These include the fast food chain Kroshka Kartoshka.

History

The company was founded in 1998 by two entrepreneurs - Andrey Leonidovich Kononchuk and Vitaly Petrovich Naumenko.

It was originally a car cafe, and the sale of fast food was carried out from mobile vans.

The main dish was potatoes baked in foil with the addition of various fillings. The Kroshka Potato franchise is quite profitable.

The first mobile point appeared in Moscow, and five years later, in 2003, the first stationary cafe was opened.

Attention! At the moment, the company, thanks to franchising, operates in 30 cities in Russia and neighboring countries. Now there are about 300 points of sale, and the menu has become much more diverse.

Initially, fast food was created to counterbalance similar foreign brands. Unlike them, "Kroshka" positioned itself as a cafe with healthy and nutritious food, excluding burgers, hot dogs and the like.

Concept

The main concept of the Kroshka Kartoshka brand is baked potatoes, to which you can add varied filling: cheese, vegetables, salad, meat and more.

The assortment is constantly replenished and updated. Moreover, the cooking process takes place right in front of the visitor, who himself chooses all the components of his lunch. Any drink can be ordered with food.

This concept compares favorably with other fast food outlets on the market. No one has ever offered the main ingredient in the menu, the potatoes loved by everyone in our country.

Little Potato franchise card

Year of creation	1998
Launching a franchise	1999
How many network points are there	about 300
Lump-sum fee	480 thousand rubles
Royalty	6% of turnover
Advertising costs	1% of the quarterly turnover
Required area	not less than 15 square meters
The smallest start-up fee	RUB 1,500,000
Payback	30 months
Net income per month	RUB 50,000
Countries where the network is present	RF, Ukraine
The site of the company	www.kartoshka.com
Company email	[email protected]

Crumb Potato franchise cost

The amount for the Kroshka Potoska franchise varies depending on the format of the retail space and the menu. It ranges from 1,500,000 to 5,500,000 rubles.

Several possible types of establishments are contemplated:

• • Mini-unit. It is a small collapsible structure on the food court that does not involve seating. Most often found in premises such as train stations.
    The area of ​​this type of cafe is the smallest. A warehouse is required for this format. And the menu of such a cafe is very minimal. The required amount to open a point is 1,500,000 rubles.

• • Pavilion. A small café with seating for visitors is envisaged. A warehouse is also needed here, the menu is expanding. The pavilion may also be outside. And the amount of investment will already amount to 2,500,000 rubles.

• Stationary cafe on the food court. This is the largest point with the most complete menu. The amount for the opening reaches 5,500,000 rubles. More space is provided for visitors to go gray and eat in peace.

Attention! Financial investments depend on where and what cafe you want to open. The cost of the Little Potato franchise is quite loyal and does not require large expenditures.

Requirements for the premises

Space requirements depend on the type of cafe. That is, a mini-unit assumes a small area of ​​at least 15 sq. m., and the required power is 17 kW.

The pavilion requires an area of ​​25 sq. m and a power of 25 kW. The largest stationary cafe on the food court covers an area of ​​50 sq. m and has a power of 60 kW.

They should be placed in places with high traffic: at intersections, near the metro. The higher the permeability, the higher the profit, respectively.

The minimal format of the cafe is now considered widespread.

Important! You should not put a point of sale in the courtyard or in sparsely populated and uncrowded places.

registration

The Kroshka Kartoshka franchise has a large number of advantages, since the company helps at all stages, starting from the design of the future cafe.

Products are purchased from the franchisee, but the markup cannot exceed 18%. There are a number of companies that supply Kroshka Potato products. However, potatoes are allowed to be purchased from local suppliers.

The main thing is that it meets all the necessary requirements.

According to OKVED, the company's activity contains 14 points:

• 63.40 Organization of cargo transportation.
• 63.1 Transport handling of goods, their storage.
• 74.14 Consulting on business and management issues.
• 15.1 Production of meat and meat products.
• 15.2 Processing and preserving of fish and seafood.
• 15.3 Processing and preserving of potatoes, fruits and vegetables.
• 15.8 Manufacture of others food products.
• 15.9 Manufacture of beverages.
• 51.4 Wholesale non-food consumer goods.
• 52.1 Retail sale in non-specialized stores.
• 55.30 Activities of restaurants, cafes.
• 55.40 Activities of bars.
• 63.2 Other auxiliary transport activities.
• 74.11 Activities in the field of law.

Staff

For the point to start working, it is necessary to hire personnel. You will need: two station wagon chefs and a manager.

Important! Personnel training takes place in the capital of the Russian Federation and is completely free of charge, this compares favorably with the Kroshka Kartoshka franchise.

The term of training for the director is forty-five days, for the manager - a month.

Profit and loss

Franchise Little Potato, like any business, has profits and losses. All expenses required for opening were described above. Accordingly, monthly spending will also be. These include:

• staff salaries;
• rent;
• purchase of products;
• royalties.

But the profit will not be long in coming. It will be approximately 50,000 per month. This is not much, but constant. It will take approximately 2-3 years to recoup the initial investment. Franchise Kroshka Potoska allows you to reduce the time frame with successful business development.

Advantages and disadvantages

The Kroshka Potato franchise has a number of advantages:

• support at every stage of development;
• the ability to purchase a minimum of food from local suppliers;
• small start-up capital;
• a well-known trademark;
• the main and main product is very popular;
• ready-made concept;
• minimal risks;
• assistance in support and training of personnel;
• legal support;
• development of a cafe project, a business plan and an individual menu;
• development of architectural and visual solutions;
• the discovery is assisted by a highly qualified team;
• procurement and partnership with well-known companies at the federal level;
• placing information on the location of the establishment on the site.

Of course, there are a number of disadvantages, but it is very small. The Kroshka Potato franchise highlights one major drawback - not instant payback.

After analyzing all of the above, we can come to the conclusion that a fast food franchise is a profitable and simple business that does not require large investments.

Thanks to the tremendous support, you will be able to independently develop it and reach a new level. A franchise business is virtually risk free, unlike a greenfield business. At this stage, the catalog of franchises places a high value on the catering business.

Potatoes are the most popular food product in Russia. Affordability, low price and minimum investment make the baked potato business extremely profitable and, most importantly, simple!

Fast food "Potato" is a delicious baked potato in a convenient package and with various fillings. This product today it is very popular in many regions of our country and is an excellent alternative to Western fast food.

The essence of the idea

The essence of the business idea is to open a mobile point of sale for home-made baked potatoes.

How are baked potatoes made?

1. First, the potatoes that are optimal in size are selected.
2. Then they are thoroughly washed, the peel is not removed.
3. Cut the potatoes in half.
4. Wrapped in cling film and placed in an oven.
5. Ready potatoes are served with butter and various fillings (cheese, meat, etc.). Stored in a special section of the oven for heating.

Baked Potato Equipment

To start a business, you will need the following set of equipment:

• Potato oven
• Heated display cabinet to maintain the optimal temperature of the dish
• Showcase for storing fillings
• Washing
• Kitchen table
• Vending trailer

The approximate cost of purchasing equipment is RUB 330,000.

Cooking potatoes takes 30-35 minutes, with 5 minutes for preparing the tubers, 20-25 for baking and 5 for cooling.

Optional equipment

To prepare baked potatoes, you will also need a kitchen knife, forks, scissors, spoons, disposable plates and napkins. The purchase of such devices will take about 5,000 rubles.

We count income and expenses

Capital expenditures:

Purchase of equipment - 330,000 rubles.

Purchase of raw materials - 30,000 rubles.

Registration of legal entities persons, development of technical specifications and technical specifications for the products sold, registration of the cash register - 50,000 rubles.

Total initial investment will amount to 410,000 rubles.

The monthly revenue will be approximately 220,000 rubles. The profitability is 30%, and the payback period is 6 months.

Baked Potato Cafe

Two potatoes and cheese sauce! - most of the readers have now presented a fragrant red box and even tasted salty straws. The popularity of this dish is breaking records. According to the agency MegaResearch, Russians ate 6.6 billion rubles worth of French fries last year. And not only in cafes and restaurants. People buy it frozen and fry it at home. Komsomolskaya Pravda decided to find out where tons of tubers come from for a harmful but tasty treat.

POLISH FREEZING

For fries, only 15 varieties with the lowest sugar content are used, - the chef Artem Vlasov reveals his secrets. - Only such potatoes are crispy and crispy, with golden crust... In Russia, only Innovator and Santana are used - they are most similar in taste to those that grow in the dachas and gardens of Russians. In fast food kitchens, of course, no one peels potatoes. They bring it already cut into strips and frozen - in packages of two and a half kilograms. - They are brought mainly from Poland, as far as I know, - says our interlocutor.

Poland is indeed the main supplier of raw fries. Even McDonald's, which emphasizes that the lion's share of their products Russian production, as it turned out, buys a bulb from neighbors. (see "By the way").

THE VARIETY WAS NOT RELEASED

It turns out that foreign potatoes are so good that they are not even afraid of our sanctions. The fact is that these are not just raw materials, but a semi-finished product. At first, in 2014, it was also banned, but after two weeks of the presidential decree on the food embargo, an amendment was made to the document. Like, if we ourselves cannot yet provide ourselves with the semi-finished products we need in production, so be it, we will buy from the Europeans. From a technological point of view, cooking fries is the most complicated process, in which as many as nine stages!

Root crops are selected with a size of four to six centimeters, with a small number of eyes. The eyes should be shallow so as not to cut off a lot of pulp with the peel and to reduce the mass of waste, - list in the Association of procurement participants. - After all, on average, more than three kilograms of raw materials are spent on the production of kilo fries. So consider, a ton of fries is almost four tons of raw materials. Add to this 360 liters of cottonseed oil (it is used in fast food) and 120 kilos of salt. If you take potatoes for a dish that grows in our country house, fries in a cafe will cost more than burgers, to which they are usually taken.

LIVE TO BROTHER OR TORTURE IN FLAKES?

Really, in all of Russia, no one can raise these ill-fated "Innovator" and "Santana"?

We can grow anything we want, - sighs Vladimir Molyanov, chairman of the Union of Potato Growers of the Samara Region. - Only processing varieties of potatoes for fries is still unprofitable. Now there are five small factories in the country that are engaged in this. They have arrived, frankly, a little. In addition, restaurants and cafes need food. all year round, and in order to give a fresh harvest 365 days a year, you must first prepare enough raw materials, fill the storage facilities.

There are features in watering, in storing these potatoes. And most importantly, there are not so many seeds in our country, because the varieties are imported, - explains the executive director of the Potato Union of the Russian Federation Aleksey Krasilnikov.

One trouble, in short, with this potato. Instead of raw materials for fries, Russian farmers have got used to processing tubers into another semi-finished product - potato flakes. They are used to make mashed potatoes or pancakes.

We have succeeded in this industry, we also work for export. I believe that someday Russia will not only feed itself fries, but will also sell potato straws abroad, ”says Andrey Samoshin, head of the Maxim Gorky farm in the Tula region. “But farmers need to create conditions for this.

Samoshin has reason to say so. At the beginning of 2018, a large factory for the production of semi-finished products will start operating in the Lipetsk region. Local farmers have already planted the desired varieties of tubers (see expert opinion).

QUESTION WITH A RIB

Are there our varieties for overseas dishes?

Both "Innovator" and "Santana" are overseas tubers, even if you decide to grow them on domestic soil, the seeds will still have to be brought from overseas. A large program of support for domestic producers for 2017-2025 is called to change the state of affairs. The country's budget has already reserved 12 billion rubles for breeders who will develop new varieties of potatoes that can compete with imported ones.

But the immediate result, experts warn, should not be expected.

One variety takes seven to ten years. So earlier it was necessary to think that the time would come when we would begin to compete fiercely with imported varieties, ”said Alexei Meleshin, deputy director of the A.G. Lorkh All-Russian Research Institute of Potato Farming. - And now we are lagging behind in all respects. Not a single Russian potato variety is included in the regulatory lists of foreign producers, and we have a lot of overseas ones.

HEALTHY CONVERSATION

"French fries are not as harmful as their" environment "

Nutritionist Natalya Ankarova believes that fried potato strips will not harm the body much. The main thing is to cook it correctly:

In public catering, the oil in which fries are fried is heated a dozen times. And this is if it is changed there in time. A serving of French fries contains carcinogens and trans fats, which do not make a person healthier. An excess of salt threatens urolithiasis. The sauces that are served with this dish are rich in preservatives and sugar. All of these harmful ingredients can be avoided by cooking potatoes at home - with a minimum amount of oil and no commercial sauces. At home, fries can be fried without oil. Just use egg whites instead. Dip potato wedges in them and place in an oven preheated to 220 degrees.

EXPERT OPINION

Alexander Lebedev, entrepreneur:

McDonald's buys all potatoes in Poland. This is a really complicated and expensive production - namely for the production of frozen french fries. There are such factories in Poland, but we do not. More precisely, it was not. In December, production will be launched in Lipetsk, the volume of production there, according to forecasts, will be from 75 thousand tons. This plant is worth 100 million euros. Investors - Belaya Dacha and the American Lamb Weston. This is import substitution. McDonald's has already agreed to buy potatoes there.

BY THE WAY

“Potato suppliers today are the Polish companies McCain and Farm Frits, partners from a country with a long tradition of growing potatoes. The process must take place under certain conditions, which domestic suppliers cannot fulfill (apparently, not yet. - Ed. Approx.). For example, potatoes must be of a certain length, straws must be of a certain thickness, an irrigation system is required, tubers cannot be sown every year in the same field, ”explains the official website of McDonald's in Russia. We will remind, at the beginning of 2016, President of McDonald's in Russia Khamzat Khasbulatov said that the company plans to completely switch to the purchase of products in Russia. And for the most part it did. Beef and pork cutlets for them makes the enterprise "MARR Russia". Chicken products supplied by Cargill (Tula region) and Miratorg (Russia). Sandwich buns, pies and roll cakes are made by the Moscow bakery East Bolt Rus. Cheese is supplied by the Hochland company (Russia), vegetables - by Belaya Dacha. Now, it turns out, the turn for the potatoes.