Brief characteristics of McDonald's. Characteristics of the McDonald's enterprise

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Characteristics of McDonald's Company Completed by a student of the group

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Purpose of work: to give a brief description of the McDonald's company Objectives: 1. To describe the McDonalds company in Ukraine. 2. To consider the strategies of McDonalds in Ukraine. 3. To develop ways to improve strategies.

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McDonald's Corporation is an American corporation, the world's largest fast food restaurant chain McDonald's® is the world leader in the fast food industry with over 31,000 locations in more than 119 countries around the world, serving about 52 million daily visitors. Ukraine became the 102nd country where the McDonald's® network began to develop. On May 24, 1997, the first McDonald's® establishment in the country was opened near the Lukyanovskaya metro station in Kiev. On February 14, 2011, the first McCafe® in Ukraine was opened in the same institution - an urban-type coffee shop with a wide range of coffee drinks and desserts. Today in 22 cities of Ukraine there are more than 71 McDonald's® establishments.

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The mission of the company is "To be a favorite place and way of food for our visitors" The goal of the company is to provide one hundred percent service, which implies the provision of quality, culture, purity. Hospitality and super-service are already included in the price and buying products, each visitor gets an experience that will lead him repeatedly for new and new experiences.

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Facts McDonald's ® in Ukraine The first McDonald's ® establishment in Ukraine was opened on May 24, 1997 near the Lukyanovskaya metro station in Kiev. There are 71 establishments in 22 cities of Ukraine, which serve about 300 thousand visitors daily. Since 2011, the company has been actively developing the McCafe network of urban coffee houses in the McDonald's ® menu of more than 70 dishes. The assortment includes dishes from beef, fish, chicken, fresh vegetables, eggs, pork, dairy products and bakery products... McCafe, which offers a wide selection of premium coffee drinks and desserts. From February to April 2011, three such establishments began operating in Kiev. By the end of 2011, the company plans to open about six more in different regions of Ukraine. FDI McDonald's Ukraine Ltd. is one of the largest foreign investors in Ukraine, having invested more than $ 150 million in network and infrastructure development. Over the years of its operation in Ukraine, the company has paid more than UAH 900 million in taxes to the state and local budgets of the country. In 2010 alone This amount was about 160 million hryvnia.

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East Bolt Ukraine is the official supplier of bakery products for McDonald's. Hamburgers, frozen meat cutlets, are produced by the company "Eska Food Solutions". MacMuffins for us and for a number of other CIS countries are produced by the Ukrainian Confectionery House "Chantil". Coca-Cola provides McDonalds with all famous carbonated drinks like Cola, Fanta, Sprite Farm Frits Poland - a potato supplier for McDonald's Ukraine Ltd. Develi supplies McDonald's with sauces for making sandwiches McDonald's Kraft Foods Ukraine ”supplies Jacobs coffee. The company supplies McDonald's with lettuce, salad mix, cucumbers, tomatoes, onions. McDonald’s partners in Ukraine

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Sandwiches and rolls French fries and potatoes in a country-style Chicken and Fish dishes MacBreakfast (low-calorie dishes) Salads Desserts Various drinks Coffee McDonald's products

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Competitors in the Ukrainian market Shvidko chain (8 establishments) Puzata Khata restaurant chain (30 establishments) McFoxy chain (10 establishments) Dva Gusya chain (16 establishments) Potential competitors (global competitors) Kentucky Fried chain Chicke "(opening 2012) Network" Burger king Corporation "(opening 2012) Subway fast food chain (opening spring 2012)

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Customer needs come first We are dedicated to our people We believe in the McDonald's System We run our business decently We care about the community We run our business profitably We continually want to improve McDonald's core values

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ensuring stable growth, impeccable customer service, maintaining the status of an effective and high-quality manufacturer, improving the qualifications of employees at all levels, organizing the exchange of experience between divisions in different countries, continuous improvement of the concept of fast food, encouraging the development of new dishes, innovation in equipment, marketing, service organization and technology. Strategic priorities of the company

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Expansion of the geography of restaurants in Ukraine, (a representative of the chain in each city of Ukraine) Increase in the number of restaurants in cities where McDonald's already exist. Increase the attendance of the company's restaurants by offering new and inexpensive signature dishes, increasing portions while maintaining the same price, organizing children's playgrounds at restaurants. Growth strategy

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Offer a limited range of meals. Improve taste qualities of proposed dishes Quickly introduce new potentially popular dishes and just as quickly discontinue production that did not gain popularity, learn from our own and others' mistakes and quickly switch to the development of new ideas. Product portfolio strategy

Characteristics of the activity of LLC "McDonald's"

General information about the activities of the enterprise

The McDonald's brand has immortalized the names of brothers Dick and Mac McDonald, who were the first in the world to offer a new restaurant concept: high quality, low prices, fast service.

They opened their first restaurant, equipped in accordance with this concept, in December 1948. And it immediately became clear that they had managed to capture the spirit of the times, one of the main distinctive features which has become an ever-increasing pace of life. However, 52-year-old milkshake salesman Ray Kroc is the true father of the McDonald's brand. It was he who came up with the idea of making the MacDonald brothers' system work wherever a restaurant can be built. On March 2, 1955, he founded a franchise company called McDonald's Sistem Inc., which began the triumphant march of the brand around the globe.

McDonald's is the largest restaurant company in the world. It has over 30,000 restaurants serving 46 million people in 110 countries in just one day. In the annual ratings of the most expensive brands held by Interbrand, McDonald's traditionally occupies a place in the top ten. The authoritative international magazine Global Finance Magazine called McDonald's “one of the best global companies”.

McDonald's came to Russia thanks to another proactive and enterprising person - George Cohon, who at that time was the head of the company in Canada. The idea to open a restaurant in Moscow came to him in 1976, during the Olympic Games in Montreal. It took a long 12 years to "break through" the idea in various Soviet institutions, until an agreement was signed between McDonald's in Canada and the Moscow government in 1988. It took two years to build McComplex, the largest production and distribution center in Eastern Europe. ", Build and equip the first McDonald's restaurant, train staff. Finally, on January 31, 1990, McDonald's on Pushkin Square in Moscow opened its doors to visitors.

As of 01.03.2010, there are 235 McDonald's restaurants in Russia.

LLC "McDonald's" was founded in 2002 in the form of a limited liability company in order to provide services in the field Catering.

The constituent document of the Company is the Charter.

This enterprise is a legal entity from the moment of its state registration, has separate property, has an independent balance sheet, current account, round seal, trademark and other details.

The enterprise was created with the aim of making a profit from economic activities, which is aimed at meeting the demand of the population in public catering, and on the basis of making a profit, the social and economic interests of the founders and members of the Society.

LLC "McDonald's" is obliged in accordance with the Charter:

fulfill obligations arising from the legislation of the Russian Federation and contracts concluded by it,

conclude employment contracts,

fully and on time to pay the employees of the enterprise for wages and social benefits,

carry out all types of compulsory insurance,

timely submit income tax returns and financial statements,

pay taxes in accordance with tax laws.

The list of basic services provided by the company includes the following items:

service of special events,

complex nutrition services,

organization of cultural leisure of the population.

This type of activity as catering services serves not only for organizing food and leisure activities for the population, but is also closely related to its health and safety. Indeed, a poorly cooked dish can not only spoil a person's mood, but also affect his health, and sometimes even life.

Quality, Service Culture, Cleanliness and Affordability are the key components of McDonald's success in Russia. These concepts include rigorous employee training, networking of reliable and high-quality suppliers, management efficiency and creativity, award-winning restaurant architecture, and McDonald's contribution to social life. , it can be said without exaggeration, it started from scratch.

The friendly team has become the key to the success and popularity of McDonald's restaurants. People are the backbone of the company. This is what makes McDonald's special. McDonald's strictly follows Russian labor laws and builds its personnel policy solely on the basis of Russian laws.

McDonald's provides equal and fair opportunities to everyone: employees and everyone who wants to get a job, as well as equal opportunities for career growth, higher wages, regardless of gender, marital status, religion, ethnicity and age.

McDonald's restaurants are usually hired from the age of 18. Further, age does not matter. The main thing is that they are energetic, sociable people. The average age of restaurant employees is 22 years. A flexible work schedule, set depending on the desires and capabilities of the employees themselves and providing for work in the evening or in the morning, as well as on weekends, allows students to successfully combine work and study, and young parents to take care of their children.

At McDonald's we strictly adhere to a health and safety policy, which is aimed primarily at maintaining a healthy and safe working environment. All workplaces in restaurants and at McComplex meet safety requirements, sanitary standards and kept clean. Resting places, changing rooms, showers have everything necessary equipment... The condition of equipment, workplaces, as well as utility rooms is constantly monitored.

In working with people, the company is guided by an open door policy and cares about the morale in the workplace. All new employees undergo a special orientation program that helps to overcome the difficulties that arise in the first days of work. All McDonald's employees can contact the manager or the local HR department (each restaurant, as well as McComplex has its own HR departments) with any question and. After setting out the problems, get support from a specialist in the human resources development department.

McDonald's has a well-developed training system for both newcomers and executives. The training system allows people to acquire professional skills that can be used throughout their working life. And note, all training is completely free. About 90 employees were trained at the Institute of Hamburgerology in Oak Brook, USA. All McDonald's employees have the opportunity to attain restaurant director level or higher positions.

At McDonald's, all employees get a real opportunity for career growth and achievement of the highest positions in the company. This is the goal of an intensive development program for employees of all levels.

Salaries in the company are paid strictly in accordance with the requirements of Russian legislation. The wage system is hourly and salary. Employees at McDonald's and McComplex's restaurants are paid hourly wages that increase based on performance estimates.

Office workers and managers receive a salary that depends on the position held, and can be increased based on an assessment of performance indicators.

All McDonald's employees enjoy the following range of benefits:

Discounted dinners

To the break established by the labor legislation of the Russian Federation, McDonald's adds paid breaks

Well equipped recreation room - with TV, VCR, adapted for lunch breaks

Employee activities - discos, picnics, sweet days, parenting days, Thanksgiving and special events that reward great work

KVN team and football team

Free tickets to the New Year's performances are provided for the children of employees, as well as free trips to the summer health camp.

Competitions are regularly held for employees, according to the results of which the winners are awarded prizes and gifts.

Best Employee of the Month program. Based on the assessment of performance indicators, the best employee of the month is selected in each restaurant and receives a gift from the company.

A performance appraisal program contributes to higher hourly rates or salaries.

Lifetime awards: for 1, 3 and 5 years of work, all employees of the company are awarded with badges with the McDonald's logo, and for 10 years of work - a gold ring with a diamond.

The educational support program is an opportunity to receive a personalized McDonald's scholarship for the successful combination of study and work.

In 2001, a program to support large families was introduced at the McComplex food processing and distribution center: payment of targeted material assistance, special events for children, and purchase of all school supplies by September 1.

In terms of network development, McDonald's plans to open 500 restaurants by 2031. Annually 25 new points are leased. 75-80% of business is still concentrated in Moscow. As the prosperity of the regions grows, the ratio is likely to change.

There is also an active introduction of the MacCafe network. His concept was born in Australia. The coffee shop is part of McDonald's and is located inside a restaurant with a different interior and menu. People come here primarily for communication. Horizontal development is currently underway. There are now 25 coffee shops in Moscow, and 7 in St. Petersburg.

It all started when two brothers, Dick and Mac McDonald's, had their own little restaurant in San Bernandino, California, USA. In 1948, the doors of this restaurant were closed to customers in order to open in its place new restaurant, already with a new concept. The concept was fast service, low prices and high turnover.

Today McDonald's serves millions of customers every day in 25,000 restaurants in over 110 countries and is the largest fast food company in the world.

At the same time, McDonald's employs more than seven hundred and fifty thousand people who serve the customers of restaurants.

Working at McDonald's opens the door to a world of opportunities for both people who already work in the company and outsiders. For example, more than half of middle and senior managers started their careers in a restaurant. In fact, one-eighth of America's working-age population has worked at McDonald's at various times.

Different people are valued at McDonald's. Besides the fact that the restaurants employ people of different cultures and nationalities, the company does not put obstacles in hiring people with disabilities. McDonald's accepts for training both the elderly, who have already retired, and the young, who are working for the first time in their lives.

When starting a career at McDonald's, any person first becomes an employee with the position of “Member of the Restaurant Brigade”. By working better and gradually developing new skills, an employee can rise to the position of an instructor. The next step is swing manager. This is a lower-level manager working in one of the positions - counter manager or kitchen manager. To be able to manage the production department of a restaurant during your entire shift, you must reach the level of a suite manager. The next stage of professional growth is the position of the second assistant, then - the first, and in the end you can become a restaurant director. We will look at management functions using the example of the functioning of one restaurant.

Let's consider some aspects of the policy of the McDonald's corporation.

1. Policy against discrimination and harassment.

2. Policy of non-collision of interests. This policy is designed to protect buyers from what might distract them from visiting McDonald's and to enable employees to work efficiently.

Policy "3 C: contact, cooperation, coordination".

The contact is that the people working on the site, who are properly managed, must always know what to do. Thanks to the contact, they know what is happening in the restaurant at the moment, what the situation may be and how it will affect their work.

Cooperation. A site manager is a person who creates a team spirit. He knows that work will go well if workers help each other automatically to get the job done right.

Coordination is the ability to organize people, products, and equipment prior to a shift and to control it all during a shift.

Thus, the McDonald's corporation is one of the most successful corporations in the world today.

2. Analysis of the organization of the training system on the example of McDonald's LLC

2.1. General characteristics of McDonald's LLC

McDonald’s is the world's largest fast food restaurant chain, founded in the United States in the late 1940s.

In 1940, brothers Dick and Mac McDonald opened their first restaurant in San Bernardino, California, and in 1948, the world's first fast food concept was formulated.

In 1954, Ray Kroc buys the rights to act as exclusive franchisee from the McDonald brothers. Soon, in 1955, he opens his first fast food in a town called Des Plains, Illinois, which was later turned into a museum for the corporation. In the same 55th, Croc registers the McDonald's System, inc trademark, and a little later, in 1960, renames it McDonald's Corporation. In 1961, Croc bought all the rights to the corporation.

The McDonald’s brand operates 31,000 fast food outlets, employing more than 1.5 million people, located around the world - in 119 countries, on 6 continents, most of which are franchised

For more than 17 years, McDonald's has been operating in Russia, although back in 1976 there were attempts to start cooperation with the government of the USSR on opening a restaurant chain. So in 1980, the Olympics were to take place in Moscow and the Soviet leadership wanted to give it a certain capitalist tinge, but the cooperation of those years ended with nothing, because the leaders of the Soviet Union imposed their own standards on the company, which McDonald's did not fit. As a result, the cooperation was frozen.

The first fast food chain restaurant in Russia was opened on January 30, 1990 on Pushkinskaya Square in Moscow. For many Moscow residents, a visit to McDonald's restaurant has become not just a place to sit and eat, but an opportunity to feel like a resident of another country. Therefore, many visitors to the restaurant were ready to stand in line for several hours in order to taste the taste of overseas food, evaluate the quality and speed of service, although a hamburger of those years costs 1.5 rubles, and a Big Mac - 3.75 rubles, with the average wage of a Soviet citizen in 150 rubles. For comparison, a monthly bus pass cost 3 rubles. The first McDonald's restaurant served about 35,000 customers in a day. The second and third restaurants of the chain opened in 1993 on Stary Arbat and Tverskaya.

The first restaurant outside the capital was opened in the city on the Neva in 1996. In the same 1996, the McDonald's company launched the first Russian concept of customer service in cars - MacAuto, which works on the principle of several windows, which allows you to order and receive products while in your car.

In order to provide the population of the state in which the restaurant is located, jobs, the principled doctrine of McDonald's is to use exclusively local products. Most of the products sold in McDonald's, in whatever country it is, are made in it. Usually, the percentage of local products with imported products is 70-85%, depending on a particular country (in Russia, according to the official McDonald's-Russia website, this figure is 75, in Ukraine - 83). Only potatoes, imported exclusively from Poland and Holland, and hamburger sauce, imported from the United States, are imported; its composition is a trade secret. Recently, the most well-developing project of the corporation has become a chain of coffee shops "MacCafe".

In 1992, the McComplex was opened for the production of semi-finished products of the restaurant chain, producing about 70 million kilograms of products per year.

In 1995, the Ronald McDonald House Charitable Foundation was created to help children in need.

The first "MacAvto" service for clients arriving by cars was opened at the Severyaninsky overpass, in Moscow, on September 2, 1996.

The company now employs about 23,000 people. Every year in Russia, McDonald's restaurants serve about 70 million orders, selling about 180 million drinks, 160 million servings of French fries and country style, 200 million sandwiches and 40 million pies. The chain has about 200 restaurants with golden arches, always offering the same taste of familiar sandwiches and high quality service.

In Russia, he manages a chain of 221 restaurants, the first of which opened in Moscow in 1990. The profit of the chain worldwide for the first quarter of 2009 increased by 3.5% to $ 979.5 million. As mentioned earlier, the company buys 80% of raw materials from Russian suppliers, which creates additional jobs for Russian citizens.

The assortment of restaurants includes:

- hamburgers,

- sandwiches,

- French fries,

- desserts,

- drinks, etc.

It is worth noting separately in a large number of countries around the world in McDonald's they sell beer, but in Russia McDonald's restaurants are completely non-alcoholic.

There are two legal entities operating on the Russian market: CJSC Moscow-McDonald's supervises the capital's establishments, LLC McDonald's - the company's operations in the regions, in the Moscow region in Novoperedelkino there is a production complex McDonald's, which produces semi-finished products for the chain's restaurants.

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