Paulig President coffee brand characteristics and tips for choosing. Paulig coffee beans and ground coffee president paulig coffee beans espresso

Julia Vern 5 619 0

The Pauling brand has been a leader in the coffee market for many decades. Since 1931, the company began selling ground coffee, until that moment the product was produced exclusively in beans. It was Pauling coffee manufacturers who came up with the idea to put the date of packaging of the product on the packaging, because ground coffee quickly loses its aromatic and taste properties.

In order for the buyer to fully enjoy the rich taste and unique aroma of an invigorating drink, the manufacturer indicated the shelf life of the product. Paulig President ground coffee is most loved by consumers. In addition to the President, the company specializes in the production of a wide range of invigorating drinks.

The plant for the production of a flavored drink is located in Finland. There are reliable partners in Russia, the interests of the company are represented by St. Petersburg and Moscow. In 2011, the first Russian factory producing Pauling coffee was opened in the Tver region.

The product from the Tver plant is sold to large cities in Russia, and is also exported to Belarus, Ukraine and Kazakhstan. Factory on site Russian Federation produces 1, 2 tons of dry drink per year. In terms of the scale of production and sales, the company occupies one of the leading places among coffee suppliers from Russia.

I have been looking for the perfect coffee for a long time that would satisfy all my needs. I tried different varieties Pauling coffee. The President suits most of all. I cook in a coffee maker, I haven't discovered the best ground coffee for myself! Anna

Assortment of Pauling coffees

Ground coffee Paulig is represented by a wide variety of drinks. The most sophisticated coffee connoisseur will find exactly the one that suits his taste.

The Pauling trademark produces ground coffee in 1 kg and 250 g packaging. Among the variety of choices are presented:

• Paulig Colombia;
• Paulig Espresso Originale;
• Paulig Classic;
• Paulig President;

Paulig Colombia is ground coffee with a subtle nutty aroma. Medium strength drink grown on the best plantations in Colombia. The seeds are grown in the shade of banana trees and are harvested entirely by hand.

Paulig Espresso Originale - created from sweet Arabica varieties with the addition of Robusta. The finished drink has a sweetish taste with a mild aftertaste.

Paulig Classic - classic version coffee. The composition includes only arabica. Medium roasted beans grown in the volcanic soil of Guatemala. The delicate aroma and medium strength of the drink will be appreciated by real coffee lovers.

I always took Pauling made in Finland. Recently I bought a share, for 300 rubles I bought 2 packs for the price of one. I cooked it, tried it, realized that something was wrong. I looked at the manufacturer - the city of Tver. Now it is clear that I will not fall for such tricks anymore. Finnish coffee is much better quality than from Tver. Natalia

The unique taste of Paulig President coffee

Paulig President - combines the best varieties arabica. This invigorating drink has a rich taste and sophisticated aroma. The beans are lightly roasted, which eliminates the taste of bitterness. The coffee blend consists of 6 varieties brought together, which give the finished drink a unique aroma and unforgettable taste. One package of Paulig President Original is a blend of 100% Arabica:

• Santos;
• Colombia;
• Costa Rica;
• Kenya;
• Ethiopia;
• Guatemala.

A special grind provides for the preparation of an invigorating drink in a Turk, a coffee maker and in a French press. A cup of hot drink will provide a boost of vivacity for the whole day ahead. 100 ml of the finished drink contains about 0.7% caffeine.

Ground coffee is produced in vacuum packaging, weighing 250 grams. The price of ground coffee ranges from 190 - 300 rubles per 250 grams. The cost of some varieties, for example, Paulig Colombia, reaches 650 rubles. You can buy a premium drink in online stores or supermarkets in large cities. When buying, you should pay attention to the manufacturer.

Ground coffee made in Finland differs in price from that produced in Russia. Consumers note that the difference lies not only in price, but also taste characteristics... Tver coffee has the taste of burnt beans. But the choice remains with the consumer, because someone loves a mild taste, while someone prefers it with a bitter taste.

Brands with a history have always earned customers respect and trust. This also applies to the Finnish coffee from the Paulig company. It is the second most popular coffee supplier in Russia and the first in the Baltic countries.

About the brand

For over 140 years, Gustav Paulig's company has been supplying the world market with several types and varieties of coffee for every taste. This enterprising German moved to Finland from Germany to start his own business. Until now, it remains a family business.

The year of the founding of a small grocery store selling colonial goods is considered to be 1867. Gustav Paulig offered cognac, salt and coffee to the residents of Helsinki by the President. This is the current name of the product. In those days, it was a green grain coffee, which residents of the city roasted at home.

Gustav was an enterprising person. In order to expand trade, he advertised in newspapers, offered delivery and special conditions to wholesale buyers. Very soon, he was the first in his business to register the so-called logo representing the Latin capital letter P. It was a kind of quality mark for the products sold, which aroused more confidence in the buyer.

The company developed rapidly and dynamically. Very soon the main product that was sold through the chain of stores was coffee. Gustav took over the method of technical roasting of green coffee beans for fortune, built his own roasting shop and began to sell the already roasted beans.

Company brand name

After the death of Gustav, the business of the company was run by his wife, and later by his sons and grandchildren. The business grew and expanded. He needed to go outside Finland. To this end, another innovative move was adopted. The company has its own face. It was a girl in national dress named Paula. Her image with a copper coffee pot in her hands appeared on the company's products. She appeared at all official events. In many ways, the history of the brand resembles the process of formation and development of another European coffee leader - Julius Meinl.

Today the headquarters and the largest roasting plant of the Gustav Paulig Group are located in Helsinki. The range of products has grown dramatically, as has the communications system. The company works closely with wholesale buyers and cafe chains, conducts seminars, training programs, and promotes coffee as a product.

Not so long ago, the brand offices were opened in St. Petersburg and Moscow. And a new roasting plant has been built in the Tver region of Russia.

Range

Today the range of Finnish Paulig coffees is represented by ground and grain products. Paulig President coffee is considered the classic and most popular in the assortment. It is a product in grains and ground in packs of 75 g, 250 g, 270 g and 500 g.

Types of Paulig Presidentti:

• Original;
• Gold;
• Black.

It is a whole grain and ground coffee made from a blend of light roasted Arabica beans. A light, aromatic drink with a strength of 2. President is suitable for preparation in a Turk and a coffee machine.

Paulig Classic

This is ground and grain coffee with packaging from 75 to 500 g. It differs in an average degree of strength at the level of 3 points. Presented with a blend of Arabica beans from Central America and is suitable for different ways cooking from cup to turk and coffee maker. This line was created specifically for the Baltic countries and the CIS.

It is a ground and cereal blend of medium to dark Brazilian and Central American Arabica. The strength of the drink is 3 points. The drink has a long aftertaste, light bitterness and velvety texture. Excellent choice for every day.

Paulig Arabica can be purchased in packs of 75, 200, 250 and 500 g

Paulig espresso

Manufactured in best traditions Italian coffee.

It is presented in three varieties:

• ORIGINALE whole beans and ground;
• FORTISSIMO whole beans and ground;
• DELICATO whole beans and ground.

The Original line is a mixture of dark roasted arabica with the addition of robusta to give the drink more strength. Roast level 4.

Paulig Fortissimo is a blend of dark roasted Central American Arabica varieties. Fortress level 4.

Paulig Delicato is a light blend of medium-strength arabica beans (3 points). Possesses delicate taste, in which there is a pleasant sourness.

Paulig Mokka

The original blend of medium roasted arabica beans, gives a rich taste to the infusion. The line is represented by ground and grain products in standard packs. The assortment of Mocha is classic coffee and also specially designed for cup and turk brewing.

This is coffee in capsules for special capsule coffee machines. It is represented by 11 types of products, which differ in the composition of blends, strength and taste. The assortment includes the classic Paulig President, Classic and Espresso, as well as cappuccino and even decaffeinated product.

Each pack contains 16 hermetically sealed capsules

Paulig Extra

One of the strongest products of the brand. It consists of 30% strong robusta. Arabica beans are represented by varieties from South and Central America, medium and dark roasted. The cheapest product in the entire Paulig range.

Paulig coffee is a product of consistently high quality. After all, it was this property that formed the basis of the concept and general idea of ​​a huge company. Today these products remain popular in many countries of the world and, despite their high standards, remain affordable.

Paulig President is a long-established expert in the field of coffee production. The company began its activity at the end of 1800. Naturally, for more than 100 years of activity, the company has improved its production. Today, the production of coffee products is fully automated.

The presented line of coffee started production in 1929. It was then, in honor of the anniversary of the roaster, that a mixture of the highest quality arabica beans was added to the assortment. Many years have passed since then, but coffee lovers from all over the world prefer President.

Before entering the packaging, coffee beans go through rigorous inspection steps. Qualified technologists allow only high-quality and perfect coffee beans for production. At the first stage, the technologists screen out the “defective” grains. At the second stage, the specialists select the grains with the most ideal shape.

Only high-quality fruits of the coffee tree are allowed to the third stage. The third stage is the final production step. Here the grains are fried, cooled and, if necessary, ground.

Please note: coffee beans are roasted on high-tech equipment, thanks to which it is possible to preserve not only excellent taste and aroma, but also nutritional value.

Not so long ago, the packaging of coffee products has undergone changes. In the new design, the company logo, as a quality mark, adorns the top of the package. In the former place of the logo, there is a golden coffee cup - as a symbol.

Interesting to know: Paulig has exclusive rights to place the gold-plated cups on product packaging. Olga Osel specially for the company has developed the described emblem.

The change in packaging design did not in any way affect the composition and taste qualities your favorite drink. All the same excellent aroma, all the same high quality!

Taste characteristics of coffee

If you are looking for a drink with a refined taste and exquisite aroma, then Paulig may be your favorite. The beans are lightly roasted, which eliminates the taste of bitterness in the drink.

The coffee mix consists of 6 types of coffee. The combination of exquisite coffees gives the drink refined taste and aroma. You will not be able to resist not to taste the coffee drink!

To prepare a classic espresso, you should prepare:

• a couple of teaspoons of coffee;
• 60 ml of water;
• sugar to taste, and preferably without it at all.

We put the Turk on a small fire, and we heat up our tool for preparing your favorite drink. When the Turk is well warmed up, pour the pre-ground coffee into it and fill it with water. We put on a small fire. Remember that the drink is full of coffee oils, it does not need to be brought to a boil. As soon as the bubbles begin to rise up, remove the turk from the heat and pour the coffee into a cup. Sugar, cream, milk - to taste.

We brew groundPauligPpresident in a cup

Don't have time to make a coffee drink in Turk? It doesn't matter, you can brew it in a cup. For cooking, you should prepare:

• 3 teaspoons of ground coffee;
• 150 ml of water;
• sugar to taste.

Bring the water to a boil and let it cool to 90 degrees Celsius. We warm up the cup in which you plan to brew coffee in microwave oven or just pour over boiling water. Pour ground coffee into a dry cup, fill it with lightly cooled water, mix it well, and cover with a lid for 5-10 minutes. Add sugar to taste.

No, nothing is better than starting and ending your day with a Paulig President cup. Do not believe? Make sure of this personally!

Paulig is a recognized coffee expert with over 135 years of history. Paulig coffee is a European quality, experience and tradition of premium coffee production since 1876, guaranteeing an exquisite and harmonious taste in every cup. Today the Paulig Presidentti line includes three blends: Paulig Presidentti Original, Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

Paulig first started production of Paulig Presidentti in 1929. It was then, in honor of the 25th anniversary of the roaster, that a mixture of the highest quality 100% Arabica beans "Presidentti" (no. 26) was added to the assortment. More than 80 years have passed since then, and Paulig Presidentti remains one of the most beloved and demanded products among connoisseurs of natural coffee.

In the summer of 2013, the rebranding of the legendary coffee blend Paulig Presidentti took place in Russia, and in the fall of the same year, two new premium products will appear on store shelves: Paulig Presidentti Gold Label and Paulig Presidentti Black Label.

New design Paulig Presidentti Original

Until that moment, in Russia and the CIS countries, coffee was called Paulig President. To emphasize the high quality of this premium product, it was decided to use the original Finnish name - Paulig Presidentti Original.

In the new design, the company logo, as a seal of quality, adorns the top of the package, and in its original place there is a golden coffee cup - as a symbol of a premium product since 1968. It is noteworthy that Paulig has exclusive rights to use the gilded cups on the packaging, designed by the artist Olga Osol. Since the opening of the Vuosaari plant on May 29, 1968, every Paulig coffee package has been printed with a golden cup, symbolizing the world's best coffee enjoyment.

When changing the design, the recipe (composition) and the cost of Paulig coffee Presidentti Original not changed.

New line Paulig Presidentti

Throughout its history from 1876 to the present day, Paulig has always strived to discover new flavors. This is what makes us strive for something new, take risks and create. Create by staying true to your mind, without compromising on quality standards.

Expanding the line, Paulig creates new blends for those who appreciate the moment. The very special moment when in a perfect cup of coffee the nuances of tastes are combined with pleasure.

The new blends of the Paulig Presidentti line are premium products of the highest quality, differing in the composition of the coffee blend and the degree of roast.

This is a coffee that is created for weekdays and holidays - for the first minutes of a new day and the last moments of the night, and for all those moments in between that can be filled with pleasure. Paulig Presidentti coffee, like life itself, is full of discoveries for those who want to enjoy the taste.